The Zero Waste Future, a program funded by The Coca-Cola Foundation, is an ambitious program that aims to accelerate the behavioural change required to make the circular economy and recycling part of people's hearts, minds and everyday routines. To this end a clean-up of the St. Thomas Bay area in Marsaskala was organised in collaboration with EKOSKOLA.
On Sunday 1st of December, students, parents and teachers from St. Edwards College joined representatives of AKTI Project and Research Centre, an NGO tasked with the implementation of the Zero Waste Future Program, and representatives of GSD Marketing Ltd, to clean up the St. Thomas Bay area. Prior to this clean-up, these students participated in an educational session focused on raising more awareness regarding the impact that litter has on aquatic environment.
“It was inspirational to see students, guardians and teachers coming together on a Sunday morning to clean our environment. The Zero Waste program uses a solution-based approach to educate and empower young people to create a more environmentally conscious society through ongoing educational campaigns in schools followed by meaningful actions such as this clean-up,’’ said Stephen Bonnici, Public Affairs and Communication Manager at GSD Marketing Ltd.
During this clean-up, 70kg of waste was collected from a 2 squared kilometre area consisting of rocky coastline, a sandy beach and a public garden. The litter collected was catalogued on a standardized Ocean Conservancy data card and disposed of responsibly. The Zero Waste Program will carry out 4 more costal clean-ups in collaboration with Ekoskola. The data will be analysed and will support the drafting of proposals on how to further eliminate marine litter that will be put forward to all relevant stakeholders