The much anticipated music video for "Colors", a song by American singer and songwriter Jason Derulo featuring Malta’s own Ira Losco has just been released. The song is the Coca-Cola promotional anthem for the 2018 FIFA World Cup.
To drive home the important message of inclusivity, Coca-Cola partnered with emerging artists and superstars alike from around the globe to create localized versions of the song and embrace an international theme of inclusion and celebration in the months leading up to the FIFA World Cup.
“Colors” has been remixed by artists from Europe, the Middle East, Latin America, Africa and the tournament’s host country, Russia – all of whom have put their own unique twist on the song without losing the powerful message within, helping to create a true international anthem that resonates no matter the language.
The video brings together people from around the world to celebrate their respective flags and nationalities adding lots of colour . Ira losco also used colourful scenes alongside dancers and young football enthusiasts (male & female) using backdrops from Valletta M’Xlokk & Golden Bay backdrops. The unifying anthem is a rallying cry for fans around the world to embrace their “colors”, a concept that extends beyond country flags. Wyclef Jean, also of Haitian descent, represents his “colors” in a cameo. This version was mixed by Howard Keith at Jagged House Studios whilst Matthew Muscat Drago filmed the Malta scenes
Ira Losco’s message in Maltese (with English subtitles) was also highlighted and included in a Global campaign bringing together several international artists and Coca-Cola Brand ambassadors. Her message was “Let’s not live in monochrome, let’s all live in a multitude of Colors. It makes the world such an unbelievable place!” *
“Everyone is here to make something happen. I wrote this song, ‘Colors,’ and to watch it change and morph with different cultures, languages and creative energies is really crazy to watch. Everyone’s way of working is different than mine, so the feel of the song is different when others jump on it. It’s a creative explosion – and I couldn’t be happier” said Jason Derulo.
This is not the first time the artist has been featured in the World Cup promotional anthem. 4 years ago she was also featured alongside X-Factor USA star David Correy. Ira losco has been the Coca-Cola brand ambassador ever since.
“I’m extremely excited and proud of this experience. I love collaborating with different artists. Music should be about sharing experiences and communicating. I think during times like these where the world needs to stop and listen to those urging the wonder of unity and diversity, a song like ‘Colors’ really does celebrate the multi-cultural identity of the world we live in.”
Coincidently both Jason Derulo and Ira Losco are about to release their respective New Albums. Ira losco has dropped the pre-order titled ‘NO SINNER NO SAINT’ link exclusive to ITUNES and her double album will be officially launched on Thursday 21st June. This will include a physical release with 2 x CDs ‘NO SINNER’ with ‘NO SAINT’ with 12 tracks on each CD. The double album will also be released on All digital platforms by Believe Digital which is the leading distributor of digital music in Europe.
Her double album coincides with her 15-year anniversary in music. Ira Losco is also expected to host a series of concerts and events throughout the year whilst Jason Derulo will be headlining ISLE OF MTV held in Malta on the 27th of June.