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SOL LAUNCHES IN MALTA

GSD Marketing Ltd announced the launch of Sol, a lager born in Mexico that embraces the sun’s positive energy and now available in over 85 countries. 

 

The sun has always been integral to Sol’s brand heritage since its beginning in 1899, when the original master brewer, upon seeing a ray of sunlight hit the beer, crowned it ‘El Sol’, later becoming ‘Sol’.  The brands position, Taste the Sun, shows how every moment can be revitalised by the power of sunlight and encourages everyone to explore new possibilities and adventures out of the shadows and into the sunshine.

 

After the acquisition of the brewery “El Salto del Agua”, Sol moved to Orizaba in early 1900, where the beer - blessed by using the closest waters to the sun - became a Mexican icon.

 

The sun has always been the heart and soul of Sol and from 2020, Sol Brewed at Zoeterwoude brewery in the Netherlands is produced using renewable energy from solar power, meaning that when you next enjoy a Sol, you can really Taste the Sun.

 

‘’We are proud to add Sol to our beer portfolio. As the brand’s name suggests, Sol is all about the sun and aims to inspire people to connect to the positive energy that comes from it. This longstanding connection with the sun is reinforced with the fact that Sol is Brewed with Solar Energy. It is our responsibility to conduct business in a way that can be a positive force for change and to provide people with a product that fits increasingly sustainable-minded preferences” said Milena Livada, Sales and Marketing Manager at GSD Marketing Ltd.

 

The chance to enjoy the positive energy of the sun with a refreshing Sol beer is here and is available for both at-home occasions and on-the-go refreshment’. Next time you open a Sol you are tapping into the sun's positive energy; the energy that is the true spirit of Mexico. 

 

 

About Sol

 

The sun has always been integral to Sol’s brand heritage since its beginning in 1899, when the original master brewer, upon seeing a ray of sunlight hit the beer, crowned it ‘El Sol’, later becoming ‘Sol’.  The brands position, Taste the Sun, shows how every moment can be revitalised by the power of sunlight and encourages everyone to explore new possibilities and adventures out of the shadows and into the sunshine.