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The Swinkels Family, brewers of Bavaria beer has been granted the designation "Royal" by His Majesty King Willem-Alexander, which means that the company may now call itself Royal Swinkels Family Brewers. This honour can be regarded as the crowning glory of 300 years of brewery Bavaria and was presented by Wim van de Donk, Royal Commissioner of the Province of North Brabant, prior to the celebration.


 "It is a privilege to carry the Royal designation. This could not have come at a better time than during the kick-off for the festivities surrounding our 300th anniversary. It is a recognition of everyone who contributed to the quality, growth, sustainability and innovations of this beautiful brewery during those 300 years. Three centuries of entrepreneurship, passion for beer and craftsmanship that has been passed on from generation to generation. It is also an extra incentive to do even better; for our breweries and everyone involved, for the family and the society in which we are rooted. The milestone of 300 years of brewery Bavaria is something to reflect upon and celebrate, and the fact that we can now also call our company Royal Swinkels Family Brewers makes the party complete!" said Jan-Renier Swinkels, Head of the Board of Directors.

   Noud Swinkels, Dutch on-trade director, Stijn Swinkels, board of directors, Peer Swinkels, CEO, Queen Máxima of the Netherlands,Jan-Reinier Swinkels, retiring CEO, Pieter Swinkels, board of directors 


 ’We congratulate the Swinkels Family Brewers for receiving this regal title on their 300 years of operations. Our company has an excellent relationship with the Swinkels Family Brewery which goes beyond doing business with them. Last year we came together and produced two collectible Bavaria beer cans which celebrated Valletta being the European Capital of Culture for 2018. We are proud to have partners such as the Swinkels Family Brewers that always strive for excellence and look forward to continue enhancing our relationship with them’’  said Maria Micallef, CEO of GSD Marketing Ltd.


Swinkels Family Brewers started 300 years ago in Lieshout in Brabant and is still an independent family business today. After years of growth, the company currently has seven breweries and dozens of brands. It is now the seventh generation of the Swinkels family that heads the company. The seventh generation took over from the sixth generation in 2007.