Chilled Bavaria non-alcoholic beer was offered to the over 3,000 bikers who gathered at the at the Verdala palace in Buskett for the second annual President’s Night Bike Ride. With it’s unique 0.0% alcoholic content, the non-alcoholic beer is specially brewed to contain no alcohol.
Sponsoring the Bike Ride through Bavaria, GSD Marketing Ltd reiterated the Company’s broad CSR programme particularly to raise funds for noble causes like the Malta Community Chest Fund through fun and sport activities.
“Beer is something that goes down well with bikers in the summer heat and we felt Bavaria non-alcoholic, was the most suitable product to offer these bikers - something refreshing without compromising their state of alertness,” said Martin Agius, Sales and Marketing Manager of GSD Marketing.
The bike ride was held in aid of the Malta Community Chest Fundwhich is chaired by the President of Malta and is the only national fund which aids people facing serious illnesses and poverty.
Bikers started gathering at Verdala Palace at 6pm to leave for their destination, while cyclists departed from San Anton Palace in Attard. With an impressive turn out of over 3,000 participants in total, both parties ended in Montekristo estates in Hal Farrug at around 8pm.