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To become the supplier of choice in each category within the Fast Moving Consumer Goods segment we operate in. This will be achieved by satisfying our consumers and retailers with the highest quality products and services through trained, dynamic, dedicated and responsive employees who are also committed to uphold the interests of all stakeholders.




Leadership and Collaboration:

The courage to shape a better future by building a positive culture of team work. 


·Actively assist, encourage and promote the development of employees at the various levels of the Company through regular review of their performance and planning of necessary training to develop employees further and meet the Company’s future requirements. 


·Through listening, guidance and feedback, we will work as a team to have an environment based on dignity and respect for the individual and collective success. 



Committed in heart and mind. 


·Determined to be the best, both as a company, as one team and as individuals. 


·By breathing and living the enthusiasm for our business, we will motivate all employees to have this passion. 



Being honest and instil trust and respect. 


·Adopt open lines of communication which inspire the mutual trust and respect of all stakeholders particularly consumers, retailers, employees and shareholders. 


·Embrace long term relationships by consistently offering value, quality and performance in a unique way to all our stakeholders. 



It's up to me attitude; To make it happen. 


·Committed to ensure adequate return on capital employed, both with regard to the plant and investments on the market, by having consistent profitability for the shareholders. 


·Endeavour to continuously improve our products, services and processes by keeping abreast of developments and having agreed key performance indicators that are regularly measured and monitored. 


Social Responsibility:

Caring for our Society. 


·Manage our assets, processes and services in a sustainable manner, whilst preserving and protecting the environment, and safeguarding the wellbeing of the community, workers, suppliers, customers and consumers. 



Smart processes for continual improvement. 


·Continuously invest to enable us to manage our processes efficiently in an ever changing environment. 


·Stay on the forefront of product / process development in all the fields applicable to our operation. 



What we do, we do it well. Right First Time approach. 


·Comply with all relevant local legislation and regulations and guidelines set by our franchises. 


·Provide our consumers with refreshing high quality beverages manufactured within a HACCP framework. 


·Establish, follow, and periodically review the effectiveness of the Company’s Quality, Food Safety and Environment, Health & Safety Management Systems based on the requirements of The Coca-Cola Company, ISO 9000, ISO14000, FSSC 22000 and OHSAS 18000 to ensure achievement of goals.